Dew launches ভয়ের পরেই জয়

Dew launches ভয়ের পরেই জয়

Dare to Face Your Fears with Hrithik!


This year, Mountain Dew launched its Bhoy er Porey Joy (Triumph Lies After Fear) campaign with superstar Hrithik Roshan in the most daring TVC yet! Set against a backdrop of steep cliffs and incredible heights, the TVC features Hrithik Roshan on a movie set where he overcomes his own fear and performs a spine-chilling bike stunt.

The TVC’s main messaging is geared towards highlighting the fact that everyone feels fear, even a daredevil like Hrithik, but it is in the conquering of one’s own fear that leads to victory and greatness. The Bhoy er Porey Joy campaign will be taking the retail space by storm with thrilling POSMs, including posters, buntings, and banners.

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