Values, Mission & Vision

TBL aims to provide refreshment for inspirational consumer moments and reflect this on the company’s accelerated business growth while upholding the company’s integrity, ethical practices and excellence in the business operations and ensure sustainable growth in Bangladesh.


Our values guide our actions and how we behave in our everyday business. The core values guide us to build a unique culture that TBL wants to cultivate across the organization. We also embed PepsiCo’s vision to align our combined efforts towards promises to our social partners. We are committed to our three guiding principles as far as core values are concerned.

Integrity (In our day to day action)
  • Honesty & Transparency
  • Delivering Commitments & Responsibilities
  • Thinking & Acting Ethically
Ethical Business Practices
  • Fairness
  • Compliance & Control
  • Reputation & Morale
Business Excellence
  • Continuous Improvement
  • Innovation
  • Technology


As largest CSD Beverages company of the country, our mission is to provide consumers delicious, healthy, affordable and convenient beverages by keeping highest market share in the segment


To deliver sustainable growth in Bangladesh and be the dominant Beverages Company; delighting and nourishing every Bangladeshi, by best meeting their everyday beverages needs and delivering performance with purpose

Also Read

Our History


Reward & Recognition


TBL Leadership


Corporate Social Responsibility