7up celebrates Ramadan with Limited-Edition Packs
7UP, a lemon-lime flavored non-caffeinated soft drink brand, unveiled its summer campaign featuring brand ambassador Shakib Al Hasan and its limited-edition Ramadan packs yesterday, marking the month of Ramadan with a dash of fresh thinking. The new packaging developed by the PepsiCo Design and Innovation team drew inspiration from the various elements that embodied the spirit of Ramadan, from the crescent moon to the golden and green pattern, a press release said.
As a part of the campaign, 7UP released a TV commercial that transports Shakib Al Hasan to his go-to Iftar place 'Montu Mama's Hotel' in his hometown on the occasion of Ramadan. "The new 7UP TVC is really close to my heart, as it uplifts our spirits with a heartfelt message delivered via quick wit. I am certain that it will also touch the hearts of my fans during Ramadan," said Shakib.
"We are thrilled to collaborate with Shakib again, who mirrors 7UP's innovative and creative approach towards life. We are confident that our campaign will be well received by our consumers as well," said Naseeb Puri, senior marketing director for Bangladesh at PepsiCo. "We are optimistic that this campaign with 7UP's mascot, Fido Dido, along with Shakib Al Hasan's youth appeal will bring happiness and freshness to our consumers' lives during Ramadan," said Sharfuddin Bhuiyan Shamol, head of marketing at Transcom Beverages.